“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee
Many organisations have powerful stories, but struggle to find them, shape them, and share them consistently. Valuable examples of impact are often buried in reports, project updates, and technical documents, while communications teams are left trying to turn complex work into engaging content.
The problem is rarely a lack of stories. It is a lack of structure. Without a clear storytelling system, teams do not know which stories matter, how to source them, how to develop them, or how to connect them to wider communications goals.
Storytelling Systems is a structured approach to building a consistent pipeline of relevant, strategic stories. It helps organisations identify the stories that best support their narrative, strengthen their messaging, and demonstrate impact to key audiences.
I start by clarifying your communications goals and defining the types of stories that will help achieve them. This ensures that storytelling is treated as a core part of your positioning, campaigns, advocacy, and thought leadership.
I then help design practical ways to find and develop stories across your organisation. This can include working with programme managers, partners, stakeholders, and communities to surface strong examples of change and translate them into accessible stories that resonate with non-technical audiences.
Finally, I support the development and distribution of stories across formats and channels, ensuring they are not only well written, but also visible, engaging, and useful for campaigns, media, events, reports, websites, and social media.
OUTPUT INCLUDES:
Definition of storytelling goals, themes, audiences, and priority story types aligned with your communications strategy, narrative, and organisational objectives.
Creation of story structures, templates, and guidance to help teams shape clear and compelling stories that move from challenge to solution to impact.
Development of practical methods to identify and collect stories from internal teams, programme staff, partners, stakeholders, or communities, creating a more consistent flow of story ideas.
Guidance on how to adapt and share stories across channels and formats, ensuring they reach the right audiences and contribute to visibility, engagement, and influence.
TESTIMONIAL:
Nicholas truly seeks to understand his clients’ needs before offering solutions.
