“If you fail to plan, you are planning to fail.” - Benjamin Franklin.
Many organisations are active across multiple communication channels but lack a clear strategy to guide their efforts.
This leads to fragmented messaging, inconsistent priorities, and difficulty demonstrating the value of communications. Teams spend time producing outputs without a clear understanding of what is working, what is not, and what should change.
Communications Strategy is a structured approach to assessing how your organisation communicates and defining clear priorities for improvement. It helps identify gaps in messaging, alignment, and performance, and provides a practical roadmap to make communications more focused, consistent, and effective.
Through a comprehensive communications audit, I review your channels, content, messaging, and internal processes to understand how communications is currently functioning. This includes analysing performance data, reviewing key materials, and gathering insights from stakeholders.
The result is a clear, actionable strategy that aligns communications with organisational goals, improves coordination across teams, and ensures that efforts translate into measurable visibility and impact.
OUTPUT INCLUDES:
Comprehensive review of communications channels, content, messaging, and performance, including identification of strengths, gaps, and inconsistencies.
Definition of clear communications priorities, supported by a practical action plan outlining key initiatives, timelines, and areas of focus.
Interviews or surveys with key internal and external stakeholders to understand perceptions, challenges, and opportunities for improvement.
Establishment of relevant indicators and approaches to track performance, assess impact, and guide ongoing decision-making.
TESTIMONIAL:
Nicholas was collaborative, engaged, energetic and exceptionally creative at finding solutions that added value to the business. He listened to our needs and did not simply give us what we asked for, he actually actively engaged with us to understand our business and developed solutions that optimized our objectives in new and inspirational ways.
