"Controlling the channels and the message doesn't guarantee the winning of hearts and minds." — Frank Wolf
Many organisations struggle to communicate with clarity and consistency across teams, leadership, and channels. Messaging evolves over time, departments emphasise different priorities, and external realities change, yet the organisation’s narrative often fails to adapt.
This lack of narrative consistency makes it difficult to build trust, influence stakeholders, and stand out in a crowded information environment. Strong initiatives can lose impact when audiences receive mixed messages or when communications no longer reflects current political, social, or market realities.
Narrative Design is a structured approach to creating a clear and consistent narrative across your organisation. It helps align leadership, teams, and communications around a shared message, ensuring that your organisation speaks with one voice across media interviews, campaigns, digital content, events, and stakeholder engagement.
This process combines research, consultation, and strategic framing to clarify how your organisation positions itself, how it communicates its value, and how it contributes to key conversations in its sector.
Narrative Design is particularly valuable during periods of change, such as leadership transitions, shifts in the political landscape, evolving stakeholder expectations, or major strategic repositioning. It ensures that communications remains relevant, credible, and aligned with the organisation’s mission and priorities.
OUTPUT INCLUDES:
Review of existing messaging, communications materials, leadership positioning, and external perception to identify inconsistencies, gaps, and opportunities for alignment.
Development of practical guidance and templates to support consistent communication across leadership interviews, presentations, reports, campaigns, and media engagement.
Creation of a structured messaging framework defining your core narrative, key messages, supporting proof points, and strategic positioning across communications channels.
Workshops and advisory support to help teams embed the narrative across departments, ensuring consistency in messaging, tone, and positioning over time.
TESTIMONIAL:
Nicholas is an experienced communications manager that is pro-active, solution-oriented and always professional.
