"If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original one-to-one channel." — Erik Harbison
Social media may get most of the attention, but email remains one of the most effective ways to build direct relationships with your audience. It gives organisations a channel they own, allowing them to move beyond visibility and create deeper engagement over time.
For mission-driven organisations, email plays an important role in the communications funnel. It helps convert interest into action, whether that means registering for an event, downloading a report, supporting a campaign, joining a community, or staying connected to your work.
But effective email marketing requires more than sending regular newsletters. It depends on clean lists, clear audience segments, relevant content, strong design, thoughtful automation, and respect for privacy and consent. GDPR has raised the bar by encouraging organisations to communicate with people who genuinely want to hear from them, in ways that are useful and relevant.
I help organisations strengthen their email marketing so it becomes more strategic, personalised, and connected to wider communications goals. This can include improving your subscriber journey, refining newsletter content, developing branded templates, setting up automations, and integrating email more effectively with your website, campaigns, events, and social channels.
The goal is simple: to turn your email list into a trusted audience relationship, not just a database.
OUTPUT INCLUDES:
Review of your email platform, subscriber lists, segmentation, templates, workflows, and performance to identify opportunities to improve relevance, engagement, and list growth.
Support to plan and develop email campaigns or regular newsletters, ensuring that content is clear, engaging, audience-focused, and aligned with your broader communications objectives.
Development of a clear newsletter approach, including content themes, publishing rhythm, audience focus, and branded templates that can be adapted across teams, divisions, or campaigns.
Set-up or improvement of automated email workflows, including welcome sequences, event follow-ups, report launch sequences, campaign journeys, and other pre-approved email pathways that save time and improve engagement.
INVESTMENT:
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Email Marketing Review €1,500
A focused review of your email marketing setup, including subscriber lists, segmentation, newsletter format, performance, GDPR considerations, and opportunities to improve engagement.
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Newsletter Strategy Sprint €4,500
A structured sprint to define your newsletter strategy, audience segments, content themes, publishing rhythm, branded template approach, and subscriber journey.
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Email Marketing System Project €9,500
A full email marketing project that includes list optimisation, segmentation, newsletter design, campaign planning, automation workflows, subscriber journeys, and integration with your website, campaigns, events, and social channels.
TESTIMONIAL:
I would highly recommend Nicholas to any organisation seeking to improve their digital marketing and web expertise.
