Impact Communications
Developing impactful communications
The impact of communications used to be treated as an afterthought: a last-minute ditch effort to support broader business and policy efforts, a way of…
Sustainability
Leading the climate marathon
Building a community is a big challenge in climate communications, especially in today’s world where we are bombarded with new messages and hashtags every day.…
- May 14, 2019
Content Marketing
4 ways to stand out from the crowd
How do you build your online presence and stand out from the crowd? I know very well that digital communications can seem overwhelming, especially when…
- January 28, 2019
Content Marketing
No time to blog? Try content curation.
Many Marketing & Communications Directors tell me that they want to be active on social media, but they simply don’t have the time or the…
- August 18, 2017
Social Media
4 tips to increase engagement
What are some winning tactics for creating social media buzz and helping to make your content go viral? Here are my top 4 recommendations. 1.…
- March 28, 2017
Digital Advocacy
Insights from an influential Twitterer
When researching influence on Twitter for digital advocacy, there is a name that consistently leads the rankings: Alice Stollmeyer. A quick search reveals that Ms.…
- January 28, 2017
Creativity
Interview with Ferran Adrià on Creativity
Master Chef Ferran Adrià is best known for his creative experimentation with molecular gastronomy. He is considered one of the world’s greatest chefs and was…
- February 23, 2015
Digital Advocacy
A prescription for healthy social media
The pharmaceutical industry has sometimes been reticent to engage openly with stakeholders online. In a recent survey of EU Affairs Directors and EU Communications Directors,…
- November 20, 2014
Social Media
What can we learn from the Obama campaign?
When many of us think of a successful political social media campaign, we think of the Obama presidential election. I met with Matthew McGregor, the…
- October 28, 2014
