Latest Insights

Corporate Communications

4 ways to communicate during the COVID-19 crisis

As marketing and communications professionals, we are facing a major disruption. Coronavirus is sparking uncertainty around the world and many of us are asking: “How…

Impact Communications

Developing impactful communications

The impact of communications used to be treated as an afterthought: a last-minute ditch effort to support broader business and policy efforts, a way of…

Sustainability

Leading the climate marathon

Building a community is a big challenge in climate communications, especially in today’s world where we are bombarded with new messages and hashtags every day.…

Content Marketing

4 ways to stand out from the crowd

How do you build your online presence and stand out from the crowd? I know very well that digital communications can seem overwhelming, especially when…

Content Marketing

No time to blog? Try content curation.

Many Marketing & Communications Directors tell me that they want to be active on social media, but they simply don’t have the time or the…

Social Media

4 tips to increase engagement

What are some winning tactics for creating social media buzz and helping to make your content go viral? Here are my top 4 recommendations. 1.…

Digital Advocacy

Insights from an influential Twitterer

When researching influence on Twitter for digital advocacy, there is a name that consistently leads the rankings: Alice Stollmeyer. A quick search reveals that Ms.…

Creativity

Interview with Ferran Adrià on Creativity

Master Chef Ferran Adrià is best known for his creative experimentation with molecular gastronomy. He is considered one of the world’s greatest chefs and was…

Digital Advocacy

A prescription for healthy social media

The pharmaceutical industry has sometimes been reticent to engage openly with stakeholders online.  In a recent survey of EU Affairs Directors and EU Communications Directors,…

Social Media

What can we learn from the Obama campaign?

When many of us think of a successful political social media campaign, we think of the Obama presidential election. I met with Matthew McGregor, the…