My Mission
The Aha-Moment
An aha-moment is defined as “a moment of sudden insight or discovery.”
I had mine while watching the eye-opening documentary on climate change, “Before the Flood”. I was hit hard by the message that our planet is dying.
At the end of the film there is a passionate plea for action, and as the movie ended I knew that I needed to do something. I decided that I would do everything possible to shape meaningful communications that can make the world a better place.
I decided that I would do everything possible to shape meaningful communications that can make the world a better place.
My background, after all, is in marketing and communications, having worked in the sector for the past 20 years. I had been working on issues related to renewable energy, green finance, EU policy and climate change for many years, so the transition was logical.
While I was never an activist, little by little I have seen the world change. At my family cottage in Canada there used to be hundreds of butterflies every summer, now there are none. Near my home in Lisbon the beaches used to be beautiful and clean, now they are littered with plastic from the ocean.
We are all small cogs in a large universe but together I believe that we can make a difference, so I have chosen to use my skills to help make the world a better place.
I believe that we should all seek to be climate positive, so in an effort to walk the walk I have progressively decreased my consumption while offsetting my emissions.
My home office in Cascais uses 100% green electricity, using certified renewable energy to decrease my CO2 emissions, and I have recently installed solar panels to produce my own energy. I have also joined Ecologi, an environmental organisation that funds international reforestation projects, to offset my carbon footprint. You can see my progress on this page. Ecologi’s projects are certified with verified impacts by Gold Standard, ensuring that their offsets follow the highest levels of environmental integrity and contribute to the UN’s Sustainable Development Goals.
Join me on my mission!
About me
Partner. Collaborator. Team Player.
From Journalist to Communications Consultant
My communications career started as business journalist specialised in the publication of special advertising reports in TIME, Forbes, Fortune and the International Herald Tribune.
I moved to London with The Economist Group where I worked with clients such as the Carbon Trust, Accenture and HSBC on a combination of content, events, digital advertising and social media outreach. I later moved to Brussels with ‘European Voice’, now POLITICO, and was part of the team that won the Media & Marketing Global Award together with Euronews.
In 2013, after earning a Professional Diploma in Digital Marketing from the Digital Marketing Institute, I launched my own digital marketing and communications agency. Since then I have worked as an independent consultant with intergovernmental agencies such as the United Nations Statistics Division (UNSD), Global Partnership for Education (hosted by the World Bank), UN Environment Programme Finance Initiative (UNEP FI), Global Partnership for Sustainable Development Data, EIT Climate-KIC and many more.
I working exclusively for organizations that support the Sustainable Development Goals (SDGs) and help make the world a better place.
Additional certifications include a Diploma in Web Design from Cepegra Labs, a Professional Social Media Certification from Hootsuite, a Digital Marketing Associate Certification from Facebook and an Inbound Marketing Certification from Hubspot — bringing together a corporate communications background with the latest digital marketing skills and techniques.
Digital Expertise
Communications Insight
Business & Policy knowledge
Collaboration
Working
with me
While I work remotely from my home office in Portugal, I can arrange in-person workshops and brainstorming sessions to complement virtual meetings.
I’m an independent freelance consultant, which means that you will be working directly with me and benefiting from my experience.
Not only is this more cost-effective than working with an agency, it also means that I won’t delegate my work to junior support staff and interns, like some PR agencies often do. If I ever need outside support for video production, website development or graphic design, I’ll let you know and introduce you to any potential partners for you to approve in advance.
I am always clear, transparent, and honest; my track record illustrates this. I have been successfully working remotely for almost a decade and can guarantee results and excellent communication.
01
Weekly Video Calls
I host weekly video calls with all my clients to review results and set goals for the next week.
02
Regular visits
I am available for regular trips to meet personally and brainstorm new ideas with you and your team.
03
Always Online
I’m always available online via MS Teams, Email and Whatsapp to respond to your questions and requests.
